Krowne has functioned as the premier global authority in the design and manufacture of high-performance bar and hospitality systems since its founding in 1947 in Wayne, New Jersey. Originally starting as a regional operation, the company has evolved over three generations of Forman family leadership into a technical powerhouse, recently investing $20 million into a state-of-the-art "Smart Factory" that utilizes robotic automation and 3D printing. As the largest US manufacturer of specialized underbar equipment, Krowne serves as the primary infrastructure provider for world-class stadiums, high-volume cocktail lounges, and luxury casinos, defining itself through the "Where Passion Meets Precision" philosophy—a commitment to transforming the bar from a utility space into a high-efficiency performance stage.
The brand is specifically recognized for its Royal Series underbar systems and its revolutionary "Zero-Step" Workstation design. These systems are engineered to eliminate the "dead steps" that slow down service in high-demand environments, featuring a flush front-to-back depth that prevents knee injuries and maximizes bartender ergonomics. A primary engineering hallmark is the integration of BarFlexPro, a proprietary 3D/VR design ecosystem that allows operators to build a "digital twin" of their bar before manufacturing begins. This focus on precision allows for a fully modular bar die that includes integrated junction boxes for LED lighting and pre-installed plumbing, ensuring that the final installation is as aesthetically refined as it is mechanically powerful.
Innovation remains a central pillar of the company’s portfolio through its advanced refrigeration and beverage dispensing technologies, most notably the MasterTap glycol systems. By 2026, the brand has fully transitioned its refrigeration fleet to Eco-Green R290 natural refrigerants, achieving superior thermal stability while meeting the strictest environmental mandates. The integration of liquid CO2 glass chillers and high-performance speed rinsers into the workstation workflow enables bartenders to execute complex craft protocols with surgical speed. This technological integration is supported by an in-house testing facility that ensures every unit can maintain target temperatures even in the highest-ambient-heat environments common in exhibition kitchens and outdoor stadiums.
The organization further distinguishes itself through a holistic approach to bar infrastructure that includes specialized commercial plumbing and high-durability gas connectors. By offering a unified ecosystem that covers everything from NSF-certified hand sinks to antimicrobial-treated speed rails, Krowne allows for a standardized level of quality across the entire beverage workflow. Supported by an extensive North American distribution network and a commitment to "The Krowne Way" of reliability, the company provides a strategic foundation for operators seeking a high return on investment through increased throughput, reduced labor fatigue, and the industry’s most advanced industrial design.
